I want to thank KD Paine for an outstanding presentation on how to measure theROI on your social media investment and her heroic effort to join us from the snowed-in Northeast and despite challenge of our own transmission problems. Katie is a social media measurement hero of mine from way back. Terrific for her to join us. Thank you, KD.
Here is a copy of her presentation Download Stanford (1) for those who would like to go over it. And here is the link to her Meaurement blog, which I highly recommend. [Photo of KD with Shel Israel, an earlier class speaker.]
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