Marketing and Social Media Strategy (BUS 109)

A hearty thanks to Giovanni Rodriguez for look into the future of social media and beyond

A hearty thanks to Giovanni Rodriguez for his compelling and incisive look into the future of social media and beyond. We have been lucky enough to enjoy Giovanni's insights for several classes over several years now. And I can't think of a better or more apt way to complete a Social Media Class.

For those who would like to stay connected to Giovanni and his thinking.  Here is a link to his blog at  Forbes.  Giovanni is a senior member of the social-technology team at Deloitte Consulting LLP where he helps to design new services in the digital/social/mobile arena. He is also writing a new book for O'Reilly Media. His book will explore the next wave of innovation on the cutting edge of social, leveraging a number of converging technologies that enable businesses to have a direct engagement with their customers, online and offline. I highly recommend it.   A warm thanks, Giovanni. It was terrific to have you back!

Thank you KD Paine for an exceptional class on measuring your social media ROI

I want to thank KD Paine for an outstanding presentation on how to measure theROI on your social media investment and her heroic effort to join us from the snowed-in Northeast and despite challenge of our own transmission problems. Katie is a social media measurement hero of mine from way back. Terrific for her to join us. Thank you, KD.

Here is a copy of her presentation Download Stanford (1) for those who would like to go over it.  And here is the link to her Meaurement blog, which I highly recommend.  [Photo of KD with Shel Israel, an earlier class speaker.]

Night 6, our last night, KD Paine and Giovanni Rodriguez

This week, our last class, we will be having two favorites. The first, KD Paine will be speaking on how to measure social media, its impact and ROI. KD's Public Relations Research and Social Media Research firm "provides consulting and customized research to help define and measure the success of your social media and traditional public relations programs." She is considered the guru of social media measurement and analytics, and I am delighted she is able to join us.  For more information go to KD Paine & Partners 

Our class will fitting close with a presentation by Giovanni Rodriguez who has spoken to several past classes, and who will address the "Unbundling the Enterprise: The Next Big Frontier for Social Technology". Giovanni is a noted innovator, author, and public speaker on organizational leadership and marketing. He will be discussing a new book he is writing for O'Reilly Publications that explores the next wave of innovation on the cutting edge of social, leveraging a number of converging technologies that enable businesses to have a direct engagement with their customers, online and offline. 

Giovanni is a senior member of the social-technology team at Deloitte Consulting LLP where he helps to design new services in the digital/social/mobile arena and a columnist for Forbes.

 

Class Reading, Night 6, last night, Social Media Measurement, next frontier

Recommended

Reading for this week, our final week, includes:Katie Delahaye Paine's New Social Media Measurement Checklist[http://kdpaine.blogs.com/themeasurementstandard/2010/01/katie-paines-social-media-measurement-checklist.html]

The Social Media Manifesto9/6/2011 Yes we CAN, and already ARE measuring Social Media [http://www.themeasurementstandard.com/Issues/5-1-10/KDPaineSocialMediaWhitepaper.pdf] 

How To Measure Social Media, a short video by Amber Naslund [http://www.youtube.com/watch?v=1uSrmVdZIeQ]

And "Unbundling the Enterprise: The Next Big Frontier for Social Technology?" by Giovanni Rodriguez, in Forbes [http://www.forbes.com/sites/giovannirodriguez/2011/07/06/unbundling-the-enterprise-the-next-big-frontier-for-social-technology/]

 

Class Reading, Night 5 Building Community, Virtual Goods

In getting redy to post the class reading for night 6, I realized with no little surprise that I had forgotten to post Night 5.  Please forgive me.  Here are the readings for last week on building community and virtual goods.  Enjoy.

Recommended

Dell Ideastorm -- Community Involvement, Dominque Hind, M&C Saatchi

Social Media and Building Community, Hubspot Social Gaming Integral to Social Networking

Marketing Profs Gaming Trends, Jerome Sudan

Game-Based Marketing: The Ever-Growing Trend in Social Media

Sales of virtual goods boom in US Money for nothing

Optional

Jane McGonigal: Gaming can make a better world, TED excellent video

Community Manager Appreciation:  Secrets of B2B Communities

Cultivating Communities of Practice:  A guide to managing knowledge Online Communities Handbook:  Building Your Business and Brand on the Web. (very good book on subject)

Thank you, Joe Cothrel, Ravi Mehta and Marie Perruchet, copies of their presentations

I want to thank Joe Cothrel,  Chief Community Officer, Branded Communities, Lithium Technologies Inc., gave a terrific talk on how one thinks about and builds strong enterprise communities. A very easy thing to understand, a very difficult thing to implement and sustain. Joe has been a true pioneer and personal hero in the space of studying and applying his knowledge of communities.  A sincere thanks, Joe. It was first rate. For those who would like a copy of his presentation, you can get it here: Download Cothrel - Stanford Continuing Education

Thanks too to Ravi Mehta, a seasoned digital media entrepreneur with deep experience in consumer product development, online gaming and quantitative marketing. Ravi, who is also Vice President of product for Viximo, for his "Primer on the Virtual Goods Market", how companies/organizations use them to engage with customers, monetize their goods and services and drive brand recognition and loyalty with virtual goods and social games. All the way from Boston. Much thanks Ravi, a most excellent presentation which you can get here:  Download Virtual Goods in a Nutshell.

Finally, but not least of which, Finally I want to acknowledge the great presentation of one of our classmates, Marie Perruchet, founder and Chief Strategist of Web Video Strategy, providing a videographer's insights in how to conduct a truly compelling video interview. Didn't you just love her her video footage examples! A sincere thanks, Marie.

All told, an embarassment of riches.

Joe Cothrel, Ravi Mehta and Marie Perruchet to speak this week

We're some 60% through our Marketing and Social Media Strategy Class (BUS 109, Stanford CSP) and tomorrow will hear from Joe Cothrel, Chief Community Officer, Branded Communities, Lithium Technologies Inc. and Ravi Mehta, Vice President of product for Viximo and gaming entrepreneur . They will be joined by Marie Perruchet, a class member and experienced videographer, presenting on how to conduct a video interview. Truly an embarrassment of riches. If you would like a copy of their presentations or to see a video of their and other talks you can find them on our class Facebook Page.

Class Reading, Night 4 Mobile Revolution, behind the firewall, from the trenches

Recommended

 The Mobile Revolution and B2B. CK Kerley

360i The Mobile Marketing Playbook, by CK Kerley

Top 10 Mobile INternet Trends (Feb 2011)  Mary Meeker on SlideShare

Chris Brogan talks about making social media happen in your company on YiouTube

Optioonal

The Now Revolution:  7 shifts to make your business faser, smarter and more social book by Amber Naslund and Jay Baer

 

Amber Naslund, Social Media Behind the Firewall, a heart thanks

Finally, but not least of which, I want to thank Amber Naslund,

VP Social Strategy, Radian6, who put together a wonderful presentation, went through our technical check, only to get sick and be unable to attend.  However, we do have a copy of Amber's first rate presentation which you can get a copy of Download Social Media Behind The Firewall.

Meanwhile Amber has recently come out with a new book co-authored with Jay Baer, entitled the NOW Revolution, which, if you haven't seen it, I highly recommend along with her blog, Brass Tack Thinking.  A sincere thank you, Amber.

Thank you Cindy Toy, Cisco, Small Business Support Community Manager

I would also like to thank Cindy Toy, Small Business Support Community Manager, at Cisco Systems for an insightful and inspiring look "from the trenches" of social media marketing.  Cindy has helped to transform the Small Business Support Team at Cisco to the point where it is a model for how effective companies support their customers, build community and brand loyalty, slowly and methodically, through the use of social media. Thank you Cindy. It was lovely to see you again.