Marketing and Social Media Strategy (BUS 109)

Presentation for Night 6 Social Media Risk, How to Respond, Why Social Media Fails, Strategy

Hi Everyone,

I am posting the last of my presentations for the class, Night 6 which includes the risks of social media, how to respond with policy, guidelines, preparing in advance, why social media programs fail, and what goes into a social media strategy.   Download Night 6 Night 6 Social Media Risks, Social Media Strategy, Mobile Revolution.  Enjoy!

CK Kerley, mobile guru and B2B Marketeer extraordinaire, thank you!

In a line up of exceptional speakers, CK Kerley stands out as one of the hands down best. She is a knowledgeable and impassioned expert on mobile marketing and all things marketing B2B.  Her high energy, insightful presentation on mobile marketing, its impact and use, was inspiring and a fine way to close off our last night of class.  For the great many of you who have already requested a copy of her presentation from last night I provide it here:  Download Mobile World_Stanford_11.06.12

 

For those who would like more presentations, videos, and whitepapers by CK you hcan find them on her blog: http://www.ck-blog.com/cks_blog/about.html  You can also get a copy of her email address, Twitter handle, blog address, video channels, audio channels and much more you can find it all here;  http://www.ck-blog.com/cks_blog/  Thank you, CK. 

 

Thank you Davythe Dicochea, Cisco, Social Media for a First Rate Presentation

I want to thank Davythe Dicochea, Social Media Marketing Manager, Cisco, for an outstanding presentation on Cisco's Approach to Listening & Responding to its Customers, why it matters, what it is, how you do it and turn insights in to actions.  It was impressive. I am so taken with the progress Cisco has made in its acceptance and application of social media around the world, one of the best I have seen.  

For those who would like a copy of his presentation you can  Download Davythe Dicochea Social Media Marketing Manager, Cisco here.  Thank you, Davythe.  

 

 

Readings for Night 6: Social Media Strategy, Mobile Revolution, New Business Models

Recommended

•	“The social side of strategy,” McKinsey Quarterly, May 2012.
http://www.mckinseyquarterly.com/The_social_side_of_strategy_296
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•	“B2B Mobile Revolution: New World. New Imperatives. New Opportunities,” CK Kerley, May 23, 2012.
http://www.slideshare.net/ckEpiphany/b2b-mobile-revolution-new-world-new-imperatives-new-opportunities

•	“The Long Tail,” Wired, October 2004.
http://www.wired.com/wired/archive/12.10/tail.html

•	“Free! Why $0.00 Is the Future of Business,” Wired, February 25, 2008. 
http://www.wired.com/techbiz/it/magazine/16-03/ff_free?currentPage=all

•       “In Mobile World, Tech Giants Scramble to Get Up to Speed”, The New York Times, October 23, 2012.
http://www.nytimes.com/2012/10/23/technology/in-mobile-world-tech-giants-struggle-to-get-up-to-speed.html?pagewanted=all
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Optional

•	“Rethinking the Long Tail Theory: How to Define 'Hits' and 'Niches',” Knowledge@Wharton, September 16, 2009.
http://knowledge.wharton.upenn.edu/article.cfm?articleid=2338 

•	“When 'Freemium' Doesn't Work,”WSJ.com, video, August 22, 2012.
http://www.ustream.tv/recorded/24892244

•	“30 Ideas for your Social Media Plan,” Radian 6, July 2012.
http://www.radian6.com/resources/library/30-ideas-for-your-2012-social-media-plan/

Thank you, Mollie Kittle, VP of Digital Strategy, Bunchball, for a terrific presentation

I want to thank Mollie Kittle, VP of Digital Strategy, Bunchball, for an over the top good presentation last night.  It was uust so interesting and informative. For those who would like a copy of Mollie's presentation: Download Mollie Kittle, Gamification With sincere appreciation, Robin

BUS 25, Social Media Marketing for Beginners, Presentation from Class Night 5

And for those who would like a copy of my presentation on "Local,  Augmented and Alternate Reality, Virtual Goods, Gamification", you can find it here:   Download Local, Augmented and Alternte reality, Virtual Goods, Gamification [Compatibility Mode]

Class Readings for Night 5: Local and Virtual Goods, Augmented Reality, Alternate Reality, Social Gaming, Gamification

Recommended

• The Essential Social Playbook, an eBook, Power Reviews, current. You must sign up, but it is very good. 

http://www.powerreviews.com/resources/ebooks/essential-social-playbook-3-steps-turn-social-sales

• “Location-based engagement,” MomentFeed, whitepaper, no date. 
http://momentfeed.com/2011/01/location-based-marketing-whitepaper-part-iii/

• “Augmented Reality,” Common Craft, video, no date.
http://www.commoncraft.com/video/augmented-reality

• "Whatever happened to Second Life? IN DEPTH Why the hype didn't help - and where SL's headed now," TechRadar, September 30th 2011
http://www.techradar.com/us/news/internet/whatever-happened-to-second-life-1030314

• "The Benefits and Pitfalls of Gamification",http://webdesign.tutsplus.com/, Mar 26th 2012
http://webdesign.tutsplus.com/articles/general/the-benefits-and-pitfalls-of-gamification/


Optional

• “26 Tips for Success With Location-Based Marketing,” Social Media Examiner, May 9, 2012.
http://www.socialmediaexaminer.com/location-based-marketing-tips/

• “Four Strategies for Engagement with Location-Based Services,” On Philanthropy, June 7, 2012.
http://onphilanthropy.com/2012/four-strategies-for-engagement-with-location-based-services/

• “Augmented Reality in Education,” Slideshare, May 27, 2010.
http://www.slideshare.net/kehamilt/augmented-reality-in-education

• “10 Amazing Augmented Reality iPhone Apps,” Mashable Tech, December 5, 2009. 
http://mashable.com/2009/12/05/augmented-reality-iphone/

• “SecondlLife - What Are Virtual Worlds - Intro to Second Life,” YouTube, January 8, 2009.
http://www.youtube.com/watch?v=O62GHcIVKS4

• “4 Misconceptions About Marketing in Social Games,” Mashable Business, November 27, 2010.
http://mashable.com/2010/11/27/misconceptions-social-games/

• “Jane McGonigal: Gaming can make a better world,” TED.com, video, March 17, 2010. (Excellent)
http://blog.ted.com/2010/03/17/gaming_can_make/

• “Game-Based Marketing: Part I (The Basic Elements),” Conversational Marketing, May 16, 2011.
http://blog.neolane.com/socialmedia/gamebased-marketing-part-basic-elements/

• “Game Based Marketing: Part II (Let the Games Begin),” Conversational Marketing, June 7, 2011.
http://www.conversationalmarketing.com/items/game-based-marketing-part-ii-games/

Presentations for Night 4, Pinterest, Branded Communities and MLGW case study

For those who would like to review presentations from Night 4, I include them now, Pinterest and Branded Communities:

Download Night 4 Pinterest Branded Community   and

Glen Thomas' excellent case study on how he and his team at Memphis Light, Gas, and Water built an amazing social media program for their electric utility. Download MLGW Social Media Presentation - October 2012 . Enjoy!

Class Reading Night 4: Pinterest and Branded Communities

The following is the reading list for week 4. I am sorry I am late to get these posted:

Night 4: Pinterest and Branded Communities

Recommended

• How to use Pinterest for Business, a very good eBook, Hubspot, current. http://www.hubspot.com/how-to-use-pinterest-for-business/

• “9 Tips: Boost Your Business With Pinterest, Inc., current.
http://www.inc.com/john-brandon/9-tips-boost-your-business-pinterest.html

• “Getting Brand Communities Right,” Harvard Business Review, April 2009. http://hbr.org/2009/04/getting-brand-communities-right/ar/1

• “What’s the key to making online communities effective?” Tips, tools, and best practices for B2B marketers, erickson Barnett, October 28, 2008. 

Optional

• “The 10 Commandments of Using Pinterest for Business,” amyporterfield.com, June 5, 2012.http://www.amyporterfield.com/2012/06/the-10-commandments-of-using-pinterest-for-business/

• Whitepaper: "The Blueprint for Building Social Communities," Episerver/Best-practices-on-the-web, no date given.http://www.episerver.com/Best-practices-on-the-web/How-do-I-build-a-branded-community/

• “How To Write A Practical Online Community Plan,” FeverBee, a community consultancy, November 11, 2010.http://www.feverbee.com/2010/11/practicalplan.html

• “Dell’s experiment with online communities,” September 2008, Slideshare. http://www.slideshare.net/DomHind/dell-ideastorm-community-involvement-presentation

Thank you, Carla Yashiro for one of the best presentations on social media for small business

I also want to thank Carla Yashiro for a truly spectacular presentation on "Branding Tips on social media" for smaller companies which she gave with little notice and great impact. It's hard for me to believe I first met Carla in an earlier beginner's class and that I have been blessed with her wisdom, ability and support ever since. She has blossomed into a true star of social media, an expert in her own right, and I feel honored to have her share her knowledge with the class. Carla a sincere thanks. If you would like a copy of Carla's presentation  Download Branding tips on social media_11MAR2012_NOTES [Compatibility Mode].