While the impact of information technology on communications is profound and ever changing, there are two lessons which endure: The first is that new technologies do not always replace the old. Rather they are often used together, creating new approaches, new channels and opportunities.
The Internet has not eliminated the need for marketing and communications -- although it has transformed them profoundly -- creating a fusion of old and new.
The second is that new technologies have changed the way customers respond, their expectations and relationship to the corporation. These responses in turn affect the evolution of the technology, marketing strategies and ultimately the design of business.
Silicon Valley has been such a prism of this change, an area for testing and refining new practices. In this blog I will look at and explore new marketing and communications approaches, their practice and application, and explore how these have profoundly changed, remained the same or are evolving. Please join me with your own responses.