There is a wonderful article in the McKinsey Quarterly entitled, " Demystifying Social Media", which says that for most executives "social media remains 'an enigma wrapped in a riddle', particularly nonmarketeers." Companies, it says, often set up Twitter feeds or branded Facebook pages, but few really understand how it impacts their customers much less their bottom line. I wish I had a nickel for every time I have been asked to either fix or do one for an organization. The purpose of this new class, BUS 25, "Social Media Marketing for Beginners" is to do just that, demystify social media marketing. It starts Tuesday evening from 7:00pm - 9:00pm, October 2, 2012. Come join us.
I will be teaching a new social media marketing course this fall at Stanford, BUS 25, Social Media for Beginners at Stanford, and am very much looking forward to it. This time it will be a beginner’s course, inspired by the 35th reunion of my Stanford Business School Class where I had the pleasure of speaking about social media to so many wonderful, smart classmates. However I was a taken aback to realize how few understand, much less use these new tools. That is a real disadvantage – one which can easily be corrected. So I am looking forwarded to digging into the subject. Join us or recommend it to your friends.