Demystifying Social Media: Bus 25 Social Media Marketing for Beginners
There is a wonderful article in the McKinsey Quarterly entitled, " Demystifying Social Media", which says that for most executives "social media remains 'an enigma wrapped in a riddle', particularly nonmarketeers." Companies, it says, often set up Twitter feeds or branded Facebook pages, but few really understand how it impacts their customers much less their bottom line. I wish I had a nickel for every time I have been asked to either fix or do one for an organization. The purpose of this new class, BUS 25, "Social Media Marketing for Beginners" is to do just that, demystify social media marketing. It starts Tuesday evening from 7:00pm - 9:00pm, October 2, 2012. Come join us.