Leigh Marriner, Director, Business Consulting Practice, Cheskin Added Value, an incisive and strategic thinker, spoke to the class on Gamification, which she defined as "The application of gaming concepts and techniques to non-game experiences, in order to drive desired behaviors."
Here presentation was first-rate. Download Leigh Marriner Gamifcation
Here is the link to the video of her lecture
Leigh Marriner, Director, Business Consulting Practice, Cheskin talks about use of gamification in Social media.
Leigh Marriner, Director, Business Consulting Practice, Cheskin Added Value leads Cheskin business consulting practice focusing on gaming, interactive kiosk, digital music and photography. She has contributed to numerous projects, including market opportunity assessments in consumer markets for digital photography, digital music, WiFi, and mobile devices. These assessment cover a range of markets, including emerging markets in Asia. Leigh’s other engagements include understanding the role of the channel in enterprise software sales, developing brand strategy for mobile devices, and a business case for an interactive kiosk.
Leigh has more than 25 years of experience in business strategy consulting and has worked with a variety of Fortune 1000 companies in technology, financial services, and consumer goods and services. In addition, Leigh taught the Entrepreneurship course in the MBA program at the Haas School of Business at the University of California, Berkeley. Prior to joining Cheskin, Leigh was a consultant with the Boston Consulting Group and a Product Manager at WordStar. She was Vice President of Marketing for Broderbund before starting her own firm which she ran for ten years. Leigh holds a Bachelor’s Degree with honors in Economics from Wellesley College and an MBA with honors from Harvard University.