We have just wrapped up another class on Marketing and Social Media Strategy, Bus 109. This course, an intermediate class, examined how to apply new social media technologies for use in an organization's marketing strategy. It was excellent and what impressed me most was the caliber of the students from all over the world. This year's class included several from Brazil, Spain, France, India, Mexico, Israel and Russia as well as the US. And they were already very knowledgeable about use of new social technologies. Class participants were complemented by a stellar array of speakers on topics franing from measuring your social media's return on investment to how to use Twitter for market research.
Over the next several weeks I will be providing both video footage of each session and the slide deck from most of the speakers.