Today, a client launched a new "Intelligent Business Search" technology. I truly believe it is going to change how we search. One of the things I especially like about the new technology is its clean, easy-to-learn and to-use interface. Below is a a screen shot of a view of a search done on Boston Scientific, a publicly-held medical device company.
I simply type in the company name, and immediately get brought to a page on Boston Scientific and to a time line of key Boston Scientific events/trends. I touch the blue square dot on the trend line and immediately it brings up the trending event. On the left side it neatly displays the most important news on the company found deeply hidden in the web, key material events affecting the company and industry, its products, key financial events, regulatory rulings, business topics as they trend. On the right side of the page, I can get an update summary of key company facts, information about the structure of the business, product lines, key partners and players, and personnel changes that have not been formally announced.
By comparison, if I simply searched Google for what I might find on Boston Scientific, I would be drowned in many versions of the same news -- and not the most recent news, but the news that is the most popular, filled with redundancies and useless information. I would then be forced to synthesize it, determine what is most salient to me. Or if I went to an online publishing house like Hoovers or Factiva, that data would be old. Or if I went to Bloomberg, Dow Jones or LexisNexis, I would only be able to search published feeds that anyone else can get. But there is no competitive advantage and none use the web as a database of insights -- until FirstRain.
I can't speak highly enough of this outstanding company or giving its new search technology a try.