Altimeter Group announces social media practice for the enterprise
who spoke to my Stanford class earlier this quarter, has just announced the addition of
Jeremiah Owyang (another class speaker), Deborah Schultz, and Ray Wang, all
giants in the social media space to her consulting firm, the Altimeter Group. I sat in on their presentation yesterday announcing the move and on the challenges facing the
enterprise today when considering social media. Here is a link to their slides. Good luck Altimeter Group. I can't think of a greater need or more powerful combination.