Getting ready for a panel next week on business blogging, I thought it would be useful to provide some initial resources for those who wish to learn more about the subject. There are now a great many books and posts on the subject. These are just a few favorites:
A few thoughtful articles on blogging for business
. Does Your Company Belong in the Blogosphere?, Katherine Heires, HBS Working Knowledge newsletter.
. 23 Questions for Prospective Bloggers -- Is a Blog Right for You? by Darren Rouse, Problogger.
. Marketing Challenge: When its best not to blog, Meryl K. Evans and Hank Stroll, MarketProfs.
. The Beginner's Guide to Corporate Blogging, Fredrik Wacka.
. Blogs level the playing field for small companies by alpha blogger, Steve Rubel.
. Business Blog Case Study: Stonyfield Farms by blogger, Rich Bruner.
Books on Business Blogging
First,there is a very good, if pricey, e-book by B.L. Ochman, What Your Company Can Do with a Blog. Ochman is a favorite Internet strategist, commentator and savvy business blogger. For those who are thinking about blogging for business, I highly recommend it.
Buzz Marketing with Blogs For Dummies, Suzannah Gardner Excellent how-to book for beginner bloggers with great insights into marketing over the Internet.
Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers by Robert Scoble and Shel Israel with a great many examples of how businesses and individuals are using blogs today.