Imagine a world without search engines or a day when you don't turn, at least once, to the Internet to search for market intelligence, look up a reference, search for a new technology, get directions, make a reservation or purchase.
It would be hard to find that world today -- and with good reason. Increasingly business depends on the Web for information, communications, research, marketing and sales.
Yet today, while almost every company has a web site, amazingly few are optimized for search.
According to a recent research by OneupWeb, only some 10% of Fortune 100 corporations, optimize their sites for search, and only 12 out of 100 of the top retailers.
Instead, most web sites are designed as a kind of informational brochure with bright graphics, eye catching effects and words to describe the company's capabilities and products.
Now imagine what a difference that sites optimized for search make in the ease in which these sites are found! Those search engine optimized (SEO) sites win the top search engine listings while those non-optimized websites are nowhere to be found on the most important first few search result pages.
Now imagine a world which doesn't apply, new SEO techniques to their marketing and PR? Those companies will be loosing too. Today, there is a real competitive advantage for any company -- large or small -- which applies new digital media techniques as part of its overall marketing mix. Web sites, press releases, indeed any content, do double duty when optimized for search and utilize new medial.
In response to what I believe will be an exceptional opportunity, I am repositioning New Venture Marketing to take advantage of the Internet. The firm will continue to offer tradtional PR in the form of positioning, work with the analysts and press, articles, and special events, but it will also use new techniques which leverage the power of new digital media. We call it Search Engine Optimized PR and we believe it will transform how you do business.
So please stop by our new website: www.newventuremarketing.com or stay tuned to this blog. And help spread the word, there are newer, better, more cost effective ways to do business, and everyone should know about them.