There will be a blog next week, hosted by the International Association of Online Communicators (IAOC) and lead by Elizabeth Albrycht on New Models for Communications. Several of us will be writing about new models and new possibilities in communications. I hope you will join us.
from Elizabeth's blog:
Towards a New Communications Model:
Over the past few years, many changes have confronted communications
professionals due to the Internet, the web, mobility etc (basically all
of the new networked communications tools). Because of these new
tools, a fundamental shift in the entire model of communications
marketing, PR, advertising, etc.) is now possible. This demands a movement from the old command/control, uni-directional, war-metaphor driven practices of the past to a cooperative, multi-directional model a la the Cluetrain. This week we will start to build a framework for this new model, drawing on a variety of interdisciplinary thinking in media studies, philosophy, and sociology, for example, as well as on current best-selling books touching on the issue. Our goal is to start a discussion that will continue throughout 2005 as we seek to build this new model.
The schedule is as follows:
Elizabeth will start off the discussion.
Richard Bailey, University of Leeds
Blog: PR Studies
Robin Stavisky, New Venture Marketing
Blog: New Venture Marketing
Dan Forbush, ProfNet
Blog: Media Insider
Neville Hobson, NevOn