From Steve Rubel at Micro Persuasion a good way to get started on the road to corporate blogging:
T. L. Pakii Pierce is writing a series titled The How To Blog - 101 Series. Here's a rundown of his courses...
How To Blog 101 - What is Blogging and Why Should I Blog?
How To Blog 102 - Planning Your Blog
How To Blog 103 - Choosing the Right Blogging Tools and Software
How To Blog 104 - Publishing Your First Blog Article
How To Blog 105 - How To Promote Your Blog
How To Blog 106 - Blogging For A Living