I had dinner tonight with John Bierbauer, one of the best marketing managers I have run into and a client when he worked for Bell Labs.
We caught up and reminisced about old times. And I am struck by what a difference even a few years can make. When we last worked together it was on the launch on an exciting new verification product used in EDA. We did many things to build to the launch: intense PR, advertising, direct mail, newsletter inserts into the industry's lead magazine, product demos, an analyst panel at DAC, and a customer party at the Exploratorium.
Today we would still do these things but the medium would have changed. The newsletters would have morphed to e-zines, the direct mail to RSS feeds and email, the ads to Google Ad Words, the product demos into webnars. The PR would be posted to the media room on the division's website. John would use a blog to announce and get feedback on the product. And we would all monitor the statistics and fine tune our program accordingly.
But somethings don't change, and it was a pleasure to catch up. All the best John, it was nice to see you.