Business intelligence company, Intelliseek will be offering a free one hour blog entitled "Blogs 101: What every marketer needs to know." For those who want to learn a bit more about the use of the blogging in general and for market intelligence, I recommend it.
According to their website the seminar will discuss what you need to know on the blogging phenomenon:
“In a short time, a new form of Internet content—the blog, short for 'web log'— has become a powerful, prevalent and influential source of information, opinion and news (official or not). What are blogs and why do they matter? How do blogs differ from Web sites or online discussion forums? What influences blog authors? Most importantly, how can blogs be leveraged for marketing intelligence and insights? Join CMO Pete Blackshaw for an enlightening discussion of the blogging phenomenon, including an introduction to Intelliseek's own BlogPulse.com.” on 4-5 p.m. EST, Wednesday, August 25, 2004 If interested, you can link to their site registration.