For the last several months I have been attending the eBIG's (Pheedo, the SIG covers everything from "personal publishing to corporate communications tools, weblogs and RSS technonology. Last night concluded a three part series on "Jumping on the Blogwagon. What's the Buzz on Business Blogging" with Ross Mayfield, CEO and founder of SocialText and Scott Young, President and CEO, Userland Software.
Ross's company, Socialtext, is aimed at developing and using wikis in business. Wiki which, to the uninitiated, may sound more like a Wiccan healing ritual, is short for wiki-wiki, which in Hawaiian means “quick”. Wikis allow many users to publish their comments onto a single Web page very quickly. Thus, the content is created by the group, or many to many.
"If blogs are Web-based diaries," says Neil Rubenking in an article he wrote on wikis for PC Magazine "wikis are Web-based public bulletin boards."
I was blown away by the example that Ross gave of the use of his company's technology as a tool to extend and enrich communications before, during and after an event. I see that SocialText was recently selected by Red Herring, a client, to manage their technology conferences. Check out Ross' site for other examples.
These are tremendously powerful tools for enriching and extending the value of a conference or even creating conference content on the fly.