The marketing mix questions facing companies today are legion: Given that customers, analysts and the press have access to more and more information, how must companies transform their communications strategies and marketing mix? What tools do they offer? How can they educate and contribute value? How can companies help customers to make better, more informed decisions? Should they create a business blog in addition to the company site? A newsletter versus blog? How to implement a webnar? How much advertising versus PR, on line or off? How to drive customers to their site – and hold them.
This blog will look at these issues, based on the hands-on experience of our clients and others.